11/11/2009

yale sucks

pdf file on how to correctly use yale's font, signature, and color in documents.
FUCKING LAME.

http://www.yale.edu/hronline/communications/documents/IDguide0214.pdf

Yale’s identity is visually symbolized by the e≠ective use of key graphic identifiers—the Yale Signature,
the Yale Typeface, and Yale Blue. The impact of
our publications is reinforced when audiences can clearly recognize these essential elements of the
Yale visual identity.
This booklet outlines a five-part strategy to ensure that all of Yale’s entities benefit from implementing Yale’s visual identity—that despite our institutional diversity, we look “like Yale.”

hey, here's a stick to go up your ass.

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